LISTERINE® & Watsons Malaysia Set Record for “Largest Simultaneous Mouthwash Swishing”

LISTERINE® and Watsons Malaysia made history yesterday by achieving a milestone in The Malaysian Book of Records with the "Largest Participation of Simultaneous Swishing" event. A total of 2,382 individuals gathered to demonstrate the significance of comprehensive oral health awareness by incorporating mouthwash into their daily oral hygiene regimen.

Steve Tiu and Caryn Loh together receiving the Malaysia Book of Records certificate

This record-breaking feat took place at the LISTERINE® 'Swish and Makan' gathering hosted at De.Wan 1958 by Chef Wan @ The Linc. The event featured an informative session on proper oral care practices, highlighting the pivotal role of mouthwash in maintaining optimal dental health. Attendees enjoyed an engaging experience, including a demonstration of oral care routines and a specially crafted menu by De.Wan, alongside a special appearance by celebrity chef Datuk Chef Wan himself.

Participants at De.Wan 1958 by Chef Wan at the Linc KL

A specially crafted menu by De.Wan

A specially crafted menu by De.Wan

The 'Swish and Makan' event underscores LISTERINE®'s dedication to holistic oral care, complementing daily brushing routines to achieve thorough cleanliness. While brushing and flossing are crucial for plaque removal, they may not suffice to prevent cavities, gum issues, and halitosis, as plaque can quickly reaccumulate. Research demonstrates that using LISTERINE® twice daily for 30 seconds eliminates 99.9% of germs1 and reduces plaque buildup five times more effectively than brushing and flossing alone2. This underscores the indispensable role of LISTERINE® in a comprehensive oral care regimen.

Listerine's photobooth displaying infographic on product feature

A whole range of Listerine product

360 degree VR experience about dental health care

Despite the common understanding among Malaysians that oral hygiene primarily involves tooth brushing, studies reveal that brushing only addresses 25% of oral cleanliness*. Given the diverse array of foods consumed daily, inadequate oral care practices increase the risk of oral and gum problems. A comprehensive routine encompassing brushing, flossing, and rinsing is essential for maintaining oral health in light of Malaysian dietary habits.

Guests of the day had an opportunity to sampling Listerine's mouthwash product 

Apart from its germ-killing and breath-freshening properties, using mouthwash offers additional advantages, as explained by dentist Dr. Kayla Teh. "Incorporating a mouthwash containing essential oils into your daily oral hygiene routine, by rinsing for 30 seconds twice a day, can also help reduce plaque and tartar buildup, leading to healthier gums overall," she emphasized.

Dr Kayla Teh educating the public on oral care accompanied with Keanu Azman and Joey Kong

As part of the record-breaking event, two schools within the Klang Valley, Sekolah Kebangsaan Sungai Binjai and Sekolah Kebangsaan Bukit Kemuning 2, participated. Interactive sessions and informative demonstrations were organized within these schools to educate younger Malaysians on the importance of oral care and mouthwash in their daily routines. Practical techniques for achieving and maintaining healthy smiles were shared, reinforcing the significance of regular oral care practices involving mouthwash.

Participants from Sekolah Kebangsaan Sungai Binjai

In conjunction with the event, LISTERINE® in collaboration with Watsons Malaysia is launching an exciting promotion from June 4th to July 8th for customers spending RM30 on LISTERINE® products at Watsons outlets. Participants have the opportunity to win Grab Food vouchers worth up to RM15,000! This promotion aims to encourage consumers to prioritize their oral health while enjoying additional benefits. By joining LISTERINE® and Watsons Malaysia in this initiative, individuals can contribute to breaking records, enhancing oral care standards, and celebrating the fusion of wellness and indulgence.

About LISTERINE®

LISTERINE® has been defining oral care since 1914, with brand scientists driving foundational research on the many powerful benefits of mouthwash in fighting plaque, protecting gums, building strong teeth, and delivering long-lasting3 fresh breath. LISTERINE® Mouthwash has been used by more than one billion people in more than 85 countries and has been awarded seals of acceptance by professional dental organizations around the globe, including the Malaysia Dental Association. LISTERINE® Brand is one of the iconic products from Kenvue and is also the world’s most clinically researched mouthwash brand: with more than 100 years of heritage examined in more than 50 clinical trials. As the No.1 mouthwash in the world4, LISTERINE® has been proven to kill 99.9% of germs1 to maintain healthy gums, clean teeth and fresh breath.

LISTERINE® Total Care

LISTERINE® Total Care is the most advanced and complete mouthwash in the LISTERINE® range. It is clinically proven to clean and protect with 10-in-1 benefits for total oral health. Experience a range of key benefits, including 99.9% germ-kill power1, up to 24-hour germ protection3, support for gum health, cavity prevention, and overall mouth cleanliness.

LISTERINE®’s Sustainability Efforts

Committed to a sustainable future, LISTERINE® introduces Total Care and Total Care Mild Taste (Zero Alcohol) bottles made with 30% recycled plastic5, designed for 100% recyclability6. These formulas prioritize gentle impact on waterways* and boast a 98% biodegradability rate**.

LISTERINE® Total Care and Total Care Mild Taste (Zero Alcohol) are now available at all leading pharmacies and online retailers. For more information, please visit https://www.listerine.com.my/

1Germs that cause bad breath, plaque and gum problems.

2Sustained plaque reduction above gumline after a dental cleaning. This rinse is not intended to replace brushing or flossing.

3Up to 24 hours, with twice daily use.

4Euromonitor International Limited; Beauty and Personal Care 2023 edition, per Mouthwashes/Dental Rinses category definition, retail value RSP, 2024 data.

5The clear PET bottle material is made of widely recyclable resin but the actual collecting and recycling rate after use cannot be controlled as it varies by location and local recycling platform/system.

6Excluding 100ml and opaque bottles.

*Applicable for Cool Mint, Cool Mint Mild Taste (Zero Alcohol), Total Care, Total Care Mild Taste (Zero Alcohol).

**Not applicable for the Healthy White variant.

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