Cheesiness by Anchor Food Professional @ Hungrybear Malacca

Fonterra's leading dairy food services segment, Anchor Food Professionals celebrates the festive season with a lot of cheesiness by elevating the pleasures of pizza to a whole new level. This PizzArt campaign takes the enjoyment of pizza a notch up by infusing global food trends into local favorites. With the meat-endowed-cheese-oozing PizzBurger as one of its main attraction, the order four pizza inventions created by Anchor Food Professionals include an ambitious all-meat-based UltiMeat Pizza, a spin on Chicago's authentic Deep Cheese Pizza, a hearty Cheese Pretzza as well as delicate Pizza Rolls.

This second PizzArt campaign follows the huge success of the first PizzArt campaign, which was carried out nationwide from May to October 2017.

Speaking at the unveiling of the second PizzArt campaign, Director of Anchor Food Professionals Malaysia, Ms Linda Tan spoke about how the brand taps into their New Zealand-based research and going beyond their role as consultants to their partner restaurants and clients. She added that the team is always ready to take up the challenge of drawing inspiration from worldwide trends and adopting them locally to help their partners stay ahead of the culinary curve, using only the best dairy by Anchor. With AFP's New Zealand based research and expertise, the team is able to help them achieve a competitive edge.

Ever since its rebranding launch in August 2016, Anchor Food Professionals have been actively working alongside customers to bring business and product solutions that answer questions such as improving profitability and reducing waste. Among previous innovative campaigns that have made waves in the local F&B scene includes Anchor's Say Cheese and Anchor Travel Cake.

"This round we are working with 18 outlets in Peninsula Malaysia and East Malaysia. In Malacca, customers of Hungrybear are in for a treat with these one-of-a-kind pizzas just in time for Chinese New Year," said Ms Tan.

Hungrybear Melaka will be introducing Masala Pizza Rolls with options of Chicken and Vegetarian at RM29.80 and Cheese Pretzza with options of Minced Chicken or Cinnamon starting at RM17.80.

She added, "these inventive pizzas under PizzArt were conceptualized and created by our own Anchor Food Professionals' Hot Cooking Chefs. These pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens."

Anchor Food Professionals hope to trail blaze the increasing popular innovative pizza movement in Malaysia. The likely Malaysian favorite, PizzBurger features a succulent grilled minced meat patty stuffed with Anchor Mozzarella Shredded Cheese, Anchor Colby and Cheddar Cheese and baked in a light crust with Anchor Butter.

The Deep Cheese Pizza draws inspiration from the Chicago-authentic deep dish pizza, featuring an elevated layer of stuffing filled with creamy, delicious Anchor Shredded Mozzarella Cheese and Anchor Colby and Cheddar Cheese with a hearty Putanesca filling.

Pizza Roll

The Pizza Roll oozes cheesiness with every bite as it's stuffed with Anchor Shredded Mozzarella Cheese, Anchor Shredded Parmesan Cheese and Anchor Colby and Cheddar Cheese, Masala meat and spinach - perfect for breakfast and as snacks. 

The wholesome UltiMeat Pizza ambitiously features a pizza base made entirely out of ground meat deep fried to crusty perfection before being baked with Anchor mixed cheeses on top, great for sharing with loved ones.

Cheese Pretzza

The meat-filled Cheese Pretzza, as the name suggests, incorporates Anchor Cream Cheese, Anchor Shredded Mozzarella Cheese, Anchor Colby and Cheddar Cheese and Anchor Extra Yield Cooking Cream into the dough before it is baked and served with a side of pizza dipping sauce.

On that day, a pizza eating challenge was held which 4 customers competed to finish the pizza rolls within 2 minutes of time. The winner brought home cash voucher from Hungrybear and merchandizes from Anchor Professional.

Hungrybear also comes out 3 signature pizzas included carbonara pizza, tomyam pizza and aloha pizza which I highly recommended to try when you dropped this place!

For every order from Pizzart menu, customers get to bring home an exclusive Pizzart Pizza Cutter! There are total 6 different colours selection.

Availability

The artisanal pizzas will be available at Hungrybear Melaka in Bukit Beruang, Melaka. In the Klang Valley, it will be available at U Pizzeria in Subang, Selangor, Pizza House in Bandar Utama, Selangor, Pizza 185 in Bandar Puchong Jaya, Selangor, and The Butcher's Table in Petaling Jaya. In Penang, US Pizza in Bayan Lepas & Georgetown, Penang and Bukit Mertajam, and in Ipoh at Mustard Sandwich House and Food & Desire in Ipoh, Perak. It will also be available at Finale Kitchen Bar in Segamat, Johor, The Chubs Grill and Mad Ben Cafe in Kota Kinabalu, Sabah, Osome Wood Fired Pizza in Kuching, Sarawak, Chillax Cafe & Bistro in Miri, Sarawak and Bistecca & Bistro in Sibu, Sarawak.

About Anchor Food Professionals
https://www.anchorfoodprofessionals.com/global/en/about-us.html